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New City-Wide Course and New Management Highlight the 2010 Atlantic City Marathon

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Atlantic City, NJ, July 14, 2010 - The Atlantic City Marathon returns
for its 52nd year on Sunday, October 17 beginning at 8:30 a.m. But this
time, the nation's third oldest marathon returns with a new route that
not only has runners competing on the world famous Atlantic City
Boardwalk, but also traversing a course that highlights the ocean, back
bay and everything in between.  
FOR IMMEDIATE RELEASE

CONTACT:

Brian Barry, 609-822-1167 ext. 121
Katz JCC / Race Director
bbarry@jccatlantic.org

Michael Bruckler, 609-449-7125
Atlantic City Convention & Visitors Authority
mbruckler@accva.com



New City-Wide Course and New Management Highlight the
2010 Atlantic City Marathon

Atlantic City, NJ, July 14, 2010 - The Atlantic City Marathon returns
for its 52nd year on Sunday, October 17 beginning at 8:30 a.m. But this
time, the nation's third oldest marathon returns with a new route that
not only has runners competing on the world famous Atlantic City
Boardwalk, but also traversing a course that highlights the ocean, back
bay and everything in between.  

"We've eliminated the old course that had participants running back and
forth on the same route multiple times," said Race Director Brian Barry.
"With the new city-wide course, runners will have the opportunity to not
only pass through Historic Gardner's Basin, but also the Atlantic City
Marina District before heading Down Beach."

The new course, which is USA Track & Field Certified, will still begin
at Historic Boardwalk Hall, with participants running the Atlantic City
Boardwalk before heading to Gardner's Basin. But now, participants will
pass Harrah's Resort and Borgata Hotel Casino & Spa on the Bay side
before returning to the Boardwalk via North Carolina Avenue. The last
leg has race participants heading to Ventnor, Margate and Longport
before returning to Atlantic City.  

"We're really excited about the new course," said Barry. "After
receiving feedback from participants, the new city-wide course was first
on the list of what runners wanted for this year's marathon. We looked
at several different scenarios and this was definitely the best route."


It's one of the many things the Milton & Betty Katz JCC of Margate
initiated after stepping in to revive and reinvigorate the 2009 Atlantic
City Marathon.  An AC Marathon Committee was created and includes local
businesspeople, tourism officials, sponsor representatives and residents
of the area.  The committee has met year-round to ensure that this
year's Atlantic City Marathon exceeds participants' expectations.  The
new course was created, along with the planning of additional water
stations and clear directional signage, an increase in prize money and
more.  

As it has done in the past, the Atlantic City Marathon serves as an
official qualifying race for the 2011 Boston Marathon, a distinction
that draws runners from all over the world to Atlantic City each year
for the weekend long event.  


-more-

2010 Atlantic City Marathon, add one

Race day events and activities include a full marathon (26.2 miles); a
half marathon (13.1 miles); a 10K run (6.2 miles); a 5K run (3.1 miles);
a two-mile, non-competitive Health Walk; and a free Kids Fun Run.  

Presented by the Katz Jewish Community Center and the Boardwalk Runners,
the 52nd Annual Atlantic City Marathon is sponsored by Mini Cooper,
Tropicana Casino & Resort, Harrah's Entertainment, Trump Entertainment,
Spirit Airlines, Resorts Atlantic City, Borgata Hotel Casino & Spa and
the Atlantic City Convention & Visitors Authority.  

For information on the Atlantic City Marathon's course, entry fees, or
to register, visit www.acmarathon.org. And, find the marathon on
Facebook at www.facebook.com/ACMarathon.

###



About the Katz Jewish Community Center
The Milton & Betty Katz Jewish Community Center has been in existence
for almost 100 years. It has been the mission of the Katz JCC to be a
beacon of the community offering services that range from early
childhood and senior programming, fitness and swimming, cultural and
faith based programs.  More than 8,000 community members throughout
Atlantic and Cape May Counties, of all ages, faiths and needs have had
their lives enriched through the activities, services and programs
available through the Katz Jewish Community Center.  For more
information visit www.jccatlantic.org

About the Atlantic City Convention & Visitors Authority
The Atlantic City Convention & Visitors Authority serves as the
destination's principal marketing arm, stimulating economic growth
through convention, business and leisure tourism development.  The
Authority oversees the management of the Atlantic City Convention Center
and Boardwalk Hall. The Authority is the first in New Jersey to achieve
Destination Marketing Accreditation by the Destination Marketing
Association International. The Authority is among an elite group of 100
accredited convention and visitor bureaus throughout the United States.
For complete Atlantic City information, visit www.atlanticcitynj.com.
Also follow us on Facebook at www.facebook.com/AtlanticCityNJ.



Media Contacts:
Misty Pinson (North America)
misty.pinson@spiritair.com
954-918-9432

Manuel Jaquez (Latin America & Caribbean)
manuel.jaquez@spiritair.com
954-628-4898

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