True Religion to Debut at The Pier Shops at Caesars
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Atlantic City, NJ April 29, 2009 - The Pier Shops at Caesars announces
luxury jeans brand
True Religion to open May 2009.
The True Religion Brand Jeans store will be located across from Tiffany
& Co. on the Bridge Level at The Pier Shops. The 1,600 square-foot
branded store will offer shoppers the entire True Religion collection
for men, women, and kids, including its signature jean styles, its
expanding denim, sportswear and handbag collection, and a full range of
licensed product, such as footwear, swimwear, headwear and fragrances.
The store's design, conceived by CEO and Creative Director Jeffrey
Lubell, will consist of hand-crafted and hand-sewn hickory/pecan
cabinetry with antiquities from around the world.
Atlantic City, NJ April 29, 2009 - The Pier Shops at Caesars announces
luxury jeans brand
True Religion to open May 2009.
The True Religion Brand Jeans store will be located across from Tiffany
& Co. on the Bridge Level at The Pier Shops. The 1,600 square-foot
branded store will offer shoppers the entire True Religion collection
for men, women, and kids, including its signature jean styles, its
expanding denim, sportswear and handbag collection, and a full range of
licensed product, such as footwear, swimwear, headwear and fragrances.
The store's design, conceived by CEO and Creative Director Jeffrey
Lubell, will consist of hand-crafted and hand-sewn hickory/pecan
cabinetry with antiquities from around the world.
"We are thrilled to announce True Religion as the newest addition to The
Pier Shops," says General Manager, Linda Wardell. "They will be a great
addition to the center and their unique concept will complement our
retail and restaurant mix."
About True Religion
True Religion Apparel, Inc. is a growing, design-based jeans and
jean-related sportswear brand. The company designs, manufactures and
markets True Religion Apparel products, including its premium True
Religion Brand Jeans. Its expanding product line, which includes
high-quality, distinctive styling and fit in denim, sportswear, and
licensed products, may be found in contemporary department stores and
boutiques in 50 countries around the world, including the United States,
Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden,
Greece, Italy, Mexico, Australia, South Africa and China. For more
information, please visit www.truereligionbrandjeans.com.
About The Pier Shops
The Pier Shops at Caesars located on Atlantic City's historic boardwalk
is a world-class shopping, dining and entertainment destination. Built
on a 900-foot pier over the Atlantic Ocean, The Pier Shops is a driving
force in the historic coastal town's ongoing transformation. With
approximately 80 high-end retail stores and restaurants, The Pier Shops
boasts such luxury names as Burberry, Gucci, Louis Vuitton and Apple, as
well as some of the East Coast's most renowned restaurants, including
Stephen Starr's modern Asian Buddakan and casual Continental, Patrick
Lyons' bistro Sonsie, Trinity Irish Pub, and spectacular sports bar Game
On!, and Baltimore's famed Phillips Seafood, and Atlantic City's best
Sushi Bar Souzai. The Pier Shops also features The Water Show, an
interactive water, light and sound spectacular. For more information,
visit www.thepiershopsatcaesars.com.