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THE BLACK EYED PEAS BlackBerry® PRESENTS “THE E.N.D. WORLD TOUR 2010” ADDS ATLANTIC CITY DATE ON SATURDAY, AUGUST 7TH AT BOARDWALK HALL

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2nd Leg of Smash Hit Tour Added By Overwhelming Popular Demand

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Tickets On Sale Saturday, March 20th at 12:00 Noon

Atlantic City, NJ – March 17, 2009 Due to overwhelming fan demand, six-time Grammy Award-winning recording artists The Black Eyed Peas have announced the second leg of their BlackBerry Presents “The E.N.D. World Tour 2010,” which arrives at Boardwalk Hall in Atlantic City on Saturday, August 7th, 2010.  This Atlantic City date is presented by Caesars Atlantic City and supported by BACARDI® Rum, the official spirit of the tour.  The AEG Live-produced trek is described as the ultimate Black Eyed Peas party experience, and marks the first time that the group – will.i.am, apl.de.ap, Taboo and Fergie – is united for a North American headlining tour since their 2006 Monkey Business outing.

Tickets will go on sale Saturday, March 20th at 12:00 Noon.  Fans can purchase tickets via Ticketmaster charge-by-phone at 1-800-745-3000, Ticketmaster Express at 866-448-7849 (automated only self service line) or online at Ticketmaster.com.  Tickets are subject to applicable service charges and event time and date are subject to change.  Log on to www.blackeyedpeas.com for the most up to date concert and ticket on-sale information.

"Caesars Atlantic City could not be more proud to bring The Black Eyed Peas to historic Boardwalk Hall this summer," says Don Marrandino, Eastern Division President of Harrah's Entertainment.  "We have made a commitment to bring the very best in headliner entertainment to Atlantic City and you'd be hard pressed to find any group that fits the bill more so than The Black Eyed Peas."  

The North American leg of BlackBerry Presents “The E.N.D. World Tour 2010” is the group’s most ambitious stage production to date, and has been acclaimed by critics across the country.  The New York Times called the show “pop’s latest sci-fi spectacle,” and RollingStone.com described it as “kind of Buck Rogers meets Vivienne Westwood,” while the Boston Globe recognized the Peas as “full-throttle performers seemingly made for arena-ready entertainment.”  The Baltimore Sun praised the concert as “a dizzying digital love fest” and “a night of eye-popping excess,” and Connecticut’s The Day was awed by concerts they called “effects-flaunting, hydraulics-loving, confetti-spewing extravaganzas.”  

The Black Eyed Peas’ #1 album The E.N.D. is RIAA-certified triple platinum in the U.S., selling more than 2.2 million copies in the U.S. and 6 million copies and counting worldwide.  It is strong as ever at #4 this week, in its 38th week on the Billboard 200 albums chart.  The group’s newest single, “Imma Be,” just earned its 2nd week at the #1 spots on Billboard’s Hot 100 and Hot Digital Tracks charts, with sales over 1.5 million and Top 10 download status at iTunes.  The smash hit follows record-breaking, consecutive #1 singlesBoom Boom Pow” (12 weeks at #1, and 4.9 million sales to date) and “I Gotta Feeling” (14 weeks at #1, and 5.1 million sales to date), the most downloaded song in iTunes history.  

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact:
For AEG Live:
Scoop Marketing, (213) 639-6160           For Boardwalk Hall:
Eve Samuels,
esamuels@solters.com                       Valarie McGonigal, (609) 348-7072, Vmcgonigal@accenter.com

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Christopher Jonic
Public Relations

Harrah's Resort | Caesars | Showboat | Bally's

Office: 609.343.2463 | Mobile: 609.289.5072

Media Website: Media.Harrahs.com

 

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